JJ Tartarini
Founder · U-LUV Foods
Builder · CPG Playbook
Scripted demo · a real HomeGoods rollout
U-LUV Foods just landed HomeGoods nationwide. Now what?
A real story. Three minutes from “we just got the call” to a playbook running across teams, tools, and partners.
Scripted demo · the real cockpit
U-LUV Foods
Better-for-you snacks - 2 hours ago
We just landed nationwide with HomeGoods.
Nationwide. 6 regions. After 3 years of relentless pitching, the call came in Monday morning.
I cried in my car. Then I called my team and said: “OK, now we have to NOT screw this up.”
So I opened ChatCPG.
The question
“How do we manage ourselves once we’re on shelf?”
Most brands answer this with a Google search and 4 PDFs. Here’s what U-LUV did the morning after the call came in.
Conversation starts in 18s...
The point
U-LUV got a full game plan in 3 minutes. You can too.
One playbook landed the account, and keeps running it after.